Mission & Values
Our mission: to help women feel unstoppable as they Pursue True Happiness
- We believe that ultimate luxury is following one’s own path to True Happiness (真喜志).
- We believe that True Happiness is a lifelong journey of serving others through multiple means such as creating businesses, jobs or volunteering.
- We believe in the Okinawan icharibachōde spirit (once we meet, we are brothers and sisters).
- We believe in helping people look beautiful on the outside because we are beautiful on the inside.
- We believe in celebrating individual diversity.
- We believe in contributing positive energy to our world.
- We believe in always becoming better versions of ourselves.
- We believe that challenges are opportunities for us to grow stronger.
- We believe in being proud of who we are while staying open to other ways of being.
- We believe in always being actively grateful.