Mission & Values

Makishi Apparel

Our mission is to help women look and feel UNSTOPPABLE as they Pursue True Happiness.

Our Values 

  1. We believe that True Happiness is the ultimate luxury (真喜志)

  2. We believe that True Happiness is a lifelong journey of serving others through YOUR special gift to our world.

  3. We believe in the Okinawan icharibachōde spirit (once we meet, we are brothers and sisters). 

  4. We believe in helping people look beautiful on the outside because we are all beautiful on the inside.

  5. We believe in celebrating individual diversity.

  6. We believe in contributing positive energy to our world.

  7. We believe in always becoming better versions of ourselves.

  8. We believe that challenges are opportunities for us to grow stronger.

  9. We believe in being proud of who we are while staying open to other ways of being.

  10. We believe in always being actively grateful.



Pursue True Happiness wherever in the world forever

...because happiness is the ultimate luxury.